It’s no secret that Social media has proven to be a disruptor in many ways, including how brands advertise. Gone are the days when brands used to rely mainly on print ads and celebrity endorsements. We are now in the era of influencers: everyday people who have established credibility online about a specific topic or interest and have access to a large audience. But what does it take to be a successful influencer? And how do companies work with them to better promote their products and services?
This episode Kristine sits down with Shannon Gallagher, Founder of Influencer Logic and two local Instagram influencers Laura Grossi (trainer and online fitness coach) and Anum Rubec (lifestyle and beauty influencer), for a behind the scene look at the lifestyle of an influencer and what it takes to make it.
Airing on Cable 14 during May 2020: View the episode Live.
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