Alfredo Tan

Meet Alfredo Tan, Chief Digital and Innovation Officer for WestJet, and former Group Director of Global Marketing Solutions for Facebook and Instagram Canada. In this segment Alfredo shares his insights on what tech disruptions we can expect to experience in the next ten years and tips on how to approach this. In an environment of uncertainty, Alfredo gives advice on how people can be out-of-the-box thinkers and what companies need to be thinking about today — and what’s at stake if they don’t!

Thanks for checking this out and a very special thanks to Alfredo for sitting down with me!

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Alfredo Tan, Chief Digital and Innovation Officer, WestJet; Former Group Director of Global Marketing Solutions, Facebook

Alfredo C. Tan is the Chief Digital and Innovation Officer for WestJet where he will transform the WestJet guest experience across all digital channels over the entire travel journey and across all guest touch points. Alfredo joins WestJet as a former Facebook and Instagram Executive in Canada, where he was a founding team member in early 2009. Alfredo went on to work with the leadership team in Asia-Pacific in 2016 to help launch Facebook and Instagram in the Philippines. Similar management and leadership assignments brought him throughout Southeast Asia and Latin America, where he was responsible for helping to build culture, drive operational excellence, strategic planning and accelerate revenue growth in emerging markets. His 20-year career has been focused in technology, digital media, enterprise marketing and strategy. Prior to his tenure with Facebook and Instagram, Alfredo has held leadership roles at Yahoo!, Sympatico MSN and Bell Nexxia.

Alfredo currently sits on the board of directors of the West Neighbourhood House, the advisory board at the University of Waterloo, and the Leadership Council at the Institute for Theoretical Physics. Previously, Alfredo was a lifestyle coach & personal trainer, holding numerous national certifications. Alfredo holds a Bachelor’s degree in Forensic Science & Biology from the University of Toronto, an MBA with a specialization in Information Systems & Technology from McMaster University. He has also completed Executive Programs at the Harvard Business School. Alfredo was awarded the Desmond Parker Young Alumni Award and the Arbor Award from the University of Toronto, and will be inducted in the McMaster University Alumni Gallery in the Spring of 2018.